AvailableJohn Smith
Senior Shopify Developer & Theme Expert
About
I'm a senior Shopify developer with 9+ years building high-converting stores. I specialize in custom themes, Liquid development, and Shopify Plus builds for scaling brands.
I've launched 120+ stores generating over $40M in combined revenue.
Skills
Services
Custom Theme Development
$2500A fully bespoke, conversion-focused Shopify theme built from your designs.
3-4 weeks
- Custom design
- Mobile optimized
- Speed optimized
- 30 days support
Store Speed Optimization
$600Boost your Core Web Vitals and page speed scores.
1 week
- Image optimization
- Code cleanup
- Lazy loading
Portfolio
Complete Shopify Store Redesign & Migration
Store DesignFashion & ApparelMigrated a legacy Shopify store to Shopify 2.0 with a complete visual overhaul, custom theme sections, and improved UX.
Challenge
The client's existing store had an outdated design, slow load times, and a confusing navigation structure that was hurting conversions.
Solution
Built a custom Shopify 2.0 theme with modular sections, implemented a streamlined navigation, optimized images, and added quick-view functionality.
📈 +42% conversion rate, 65% faster page load, 38% increase in avg. session duration
"Absolutely blown away by the results. Our store finally looks as premium as our products."
— Olivia Bennett
SEO Optimization & Schema Markup
SEOHealth & WellnessComprehensive technical SEO audit and optimization for a Shopify health products store to improve organic search visibility.
Challenge
The store was ranking on page 3-4 for most target keywords and had poor structured data implementation.
Solution
Performed keyword research, optimized meta tags, added structured data (Product, FAQ, Breadcrumb), improved page speed, and fixed crawl errors.
📈 +180% organic traffic in 3 months, 12 keywords reached page 1, 55% increase in organic revenue
"We went from page 4 to page 1 for our main keywords. Truly impressive work."
— Priya Sharma
Custom Shopify App Development
App DevelopmentElectronicsBuilt a custom product configurator app for a Shopify electronics store allowing customers to customize PC builds.
Challenge
The client needed a way for customers to build custom PC configurations with real-time pricing and compatibility checks.
Solution
Developed a custom Shopify app using React, Node.js, and the Shopify API with real-time inventory syncing and compatibility logic.
📈 +35% AOV, 2.5x engagement time, 20% increase in conversion for configurable products
"The custom app works flawlessly. Exactly what we needed for our store."
— Alex Rivera
Klaviyo Email Automation Setup
Email MarketingBeauty & CosmeticsSet up full lifecycle email automation flows in Klaviyo for a beauty brand including welcome, abandoned cart, and post-purchase sequences.
Challenge
The brand had no email marketing strategy and was losing revenue from abandoned carts and lack of customer retention.
Solution
Designed and implemented 8 automated flows, created branded email templates, set up segmentation, and integrated with Shopify.
📈 +28% revenue from email, 47% cart recovery rate, 15% increase in repeat purchases
"The automated flows are pure magic. Cart recovery alone paid for everything."
— Lauren Davis
Shopify Plus B2B Portal
Shopify PlusB2B WholesaleMigrated a wholesale business to Shopify Plus with a custom B2B portal, tiered pricing, and bulk ordering capabilities.
Challenge
The client's wholesale ordering process was manual and inefficient, with no way to offer tiered pricing or volume discounts.
Solution
Set up Shopify Plus B2B with customer groups, tiered pricing, quick order forms, and integrated with their ERP system.
📈 60% faster order processing, 3x increase in wholesale accounts, 40% reduction in admin time
"The B2B portal saved us 40% in admin time. Our wholesale clients love it."
— Victoria Hayes
Conversion Rate Optimization (CRO)
CRO & OptimizationHome & LivingRan a comprehensive CRO program including A/B testing, heatmaps analysis, and UX improvements for a home goods store.
Challenge
The store had high traffic but a low 1.2% conversion rate with a high bounce rate on product pages.
Solution
Conducted heatmap analysis, ran 12 A/B tests on product pages, improved mobile UX, added trust signals, and optimized checkout.
📈 Conversion rate 1.2% → 2.8%, 45% reduction in bounce rate, 22% increase in AOV
"Our conversion rate more than doubled. The A/B testing program was gold."
— George Hartman
Multi-language Store with Shopify Markets
Store SetupSports & OutdoorsSet up Shopify Markets for a sports brand to sell in 5 countries with localized content, pricing, and currency.
Challenge
The brand wanted to expand internationally but needed localized pricing, currencies, languages, and shipping for each market.
Solution
Configured Shopify Markets with 5 domains, set up currency conversion, translated content, and configured market-specific shipping rules.
📈 +120% international revenue, 5 new markets launched, 30% of revenue now from international sales
"Five new markets launched without a hitch. International sales are booming."
— Fatima Al-Rashid
Headless Shopify with Next.js
Shopify DevelopmentFood & BeverageBuilt a headless Shopify storefront using Next.js for a premium food delivery brand with subscription ordering.
Challenge
The client needed a fast, custom storefront with subscription management that exceeded Shopify's native theme capabilities.
Solution
Built a headless storefront with Next.js, Shopify Storefront API, and Recharge for subscriptions, with ISR for SEO and performance.
📈 98/100 Lighthouse score, 50% faster than theme, 3x improvement in mobile conversion
"98 Lighthouse score out of the box. Mobile conversion is through the roof."
— Aaron Kessler
Client Testimonials
"John transformed our store. Absolute professional."
Anna Lee
Lumina
Reviews (72)
72 reviews
Ruby Bryant
Could be better
Some issues came up but they were eventually resolved. The end product is acceptable. — Ruby from Dynamo Digital
Jack Flores
Couldn't be happier
The expertise in Shopify Plus was evident from day one. They knew shortcuts and solutions we never would have found ourselves. — Jack from Sage Wellness
Lena Sanders
Delivered ahead of schedule
I've worked with many freelancers and this was by far the best experience. Professional, responsive, and genuinely talented. — Lena from Terra Foods
Zoe Russell
Good but room to grow
Satisfied with the results. The expert understood our needs and delivered a solid solution. — Zoe from Nimbus Apps
Joshua Perez
Went above and beyond
I've worked with many freelancers and this was by far the best experience. Professional, responsive, and genuinely talented. — Joshua from Bold Type
Riley Mitchell
Transformed our store
The expertise in Shopify Plus was evident from day one. They knew shortcuts and solutions we never would have found ourselves. — Riley from FitGear
Tyler Green
Top-tier professional
I cannot recommend this expert enough. They transformed our store and our revenue reflects it. — Tyler from Urban Threads
Jennifer Bryant
Great work overall
Really solid work overall. There were a couple of minor delays but the final result was great. — Jennifer from Purely Organic
Owen Barnes
Fantastic from start to finish
Our store went from looking amateur to premium. The design work is world-class and the code is clean and fast. — Owen from Terra Foods
Jason Phillips
Absolutely brilliant
The expertise in Shopify Plus was evident from day one. They knew shortcuts and solutions we never would have found ourselves. — Jason from Hearth & Home
Stella Walker
Strong work ethic
Happy with the outcome. A few small tweaks would have made it perfect but I'd still recommend. — Stella from Terra Foods
Leo Peterson
Solid delivery
Good experience working together. The deliverables met our expectations and the communication was professional. — Leo from Bold Type
Aubrey Brooks
Worth the investment
Happy with the outcome. A few small tweaks would have made it perfect but I'd still recommend. — Aubrey from Velocity Apparel
Christopher Coleman
5 stars isn't enough
The expertise in Shopify Plus was evident from day one. They knew shortcuts and solutions we never would have found ourselves. — Christopher from Crisp Coffee
Evan Thompson
Met basic needs
The work was decent but took longer than expected. Results are acceptable though. — Evan from FreshMart
Luke Rivera
Impressive results
Really solid work overall. There were a couple of minor delays but the final result was great. — Luke from Wanderlust
Sydney Rodriguez
Standard delivery
Met our basic needs. Communication could have been more frequent but the deliverable was fine. — Sydney from Acme Store
Riley Foster
Best decision we made
I cannot recommend this expert enough. They transformed our store and our revenue reflects it. — Riley from TechHub
Scarlett Evans
Happy with the work
Satisfied with the results. The expert understood our needs and delivered a solid solution. — Scarlett from TechHub
Astrid Morgan
Smooth process
Good value for the price. The work was professional and we saw improvement in our metrics. — Astrid from Maple Market
Allison Morris
Exceeded all expectations
I've worked with many freelancers and this was by far the best experience. Professional, responsive, and genuinely talented. — Allison from BlueWave
Olivia Watson
Mixed feelings
Met our basic needs. Communication could have been more frequent but the deliverable was fine. — Olivia from Crisp Coffee
Sarah Robinson
Went above and beyond
I've worked with many freelancers and this was by far the best experience. Professional, responsive, and genuinely talented. — Sarah from Skyline Goods
Robert Morgan
Solid delivery
Quality work delivered on time. The process was smooth and we got what we needed. — Robert from Wanderlust
Daniel Brooks
Solid delivery
Quality work delivered on time. The process was smooth and we got what we needed. — Daniel from Glow Beauty
Luke Simmons
Smooth process
Really solid work overall. There were a couple of minor delays but the final result was great. — Luke from Sage Wellness
Michelle Bailey
Transformed our store
Working with this expert was a game-changer for our store. The results speak for themselves — our conversion rate doubled within weeks. — Michelle from Petal & Stem
Angela Kelly
Top-tier professional
From the first call to final delivery, everything was seamless. Clear communication, deep Shopify expertise, and genuine care for our success. — Angela from Hearth & Home
Naomi Cox
Best in the business
From the first call to final delivery, everything was seamless. Clear communication, deep Shopify expertise, and genuine care for our success. — Naomi from Maple Market
Hannah Thompson
Top-tier professional
The expertise in Shopify Plus was evident from day one. They knew shortcuts and solutions we never would have found ourselves. — Hannah from Terra Foods
Michael Turner
Phenomenal results
The expertise in Shopify Plus was evident from day one. They knew shortcuts and solutions we never would have found ourselves. — Michael from Petal & Stem
Madison Peterson
Met basic needs
Some issues came up but they were eventually resolved. The end product is acceptable. — Madison from Coastal Co.
Diana Rodriguez
Phenomenal results
From the first call to final delivery, everything was seamless. Clear communication, deep Shopify expertise, and genuine care for our success. — Diana from Petal & Stem
Brandon Reed
Recommend with minor notes
Happy with the outcome. A few small tweaks would have made it perfect but I'd still recommend. — Brandon from Crisp Coffee
Scarlett Jenkins
Could be better
Met our basic needs. Communication could have been more frequent but the deliverable was fine. — Scarlett from Bloom Co.
Tyler Walker
Professional and reliable
Very knowledgeable and easy to work with. Would have liked a bit more proactive updates but the work itself was strong. — Tyler from Crisp Coffee
Laura Rivera
Highly recommended!
I cannot recommend this expert enough. They transformed our store and our revenue reflects it. — Laura from Pixel Parts
Adam Powell
Will hire again
We had a complex migration and this expert handled it flawlessly. Not a single order was lost and our SEO actually improved. — Adam from Urban Threads
David Barnes
Exceptional in every way
Delivered exactly what was promised, on time, and with a level of polish I wasn't expecting. Worth every penny. — David from Crisp Coffee
Grant Hill
Impressive results
Satisfied with the results. The expert understood our needs and delivered a solid solution. — Grant from Nimbus Apps
Elizabeth Thompson
Exceptional in every way
The attention to detail was incredible. Every element was thoughtfully designed and our customers have noticed the difference. — Elizabeth from Skyline Goods
Angela Wood
Recommend with minor notes
Met expectations and delivered on the core requirements. Would work with them again. — Angela from Hearth & Home
Logan Phillips
Best decision we made
We had a complex migration and this expert handled it flawlessly. Not a single order was lost and our SEO actually improved. — Logan from Nomad Goods
Zoe Cox
Best in the business
We had a complex migration and this expert handled it flawlessly. Not a single order was lost and our SEO actually improved. — Zoe from Skyline Goods
Caleb Barnes
Went above and beyond
I cannot recommend this expert enough. They transformed our store and our revenue reflects it. — Caleb from Glow Beauty
Madison Lee
Smooth process
Met expectations and delivered on the core requirements. Would work with them again. — Madison from Nomad Goods
Riley Coleman
Best decision we made
I cannot recommend this expert enough. They transformed our store and our revenue reflects it. — Riley from Vivid Prints
Scarlett Green
Superb communication
I've worked with many freelancers and this was by far the best experience. Professional, responsive, and genuinely talented. — Scarlett from Pixel Parts
Tyler Griffin
Exceptional in every way
The expertise in Shopify Plus was evident from day one. They knew shortcuts and solutions we never would have found ourselves. — Tyler from Crisp Coffee
Jack Henderson
Couldn't be happier
The attention to detail was incredible. Every element was thoughtfully designed and our customers have noticed the difference. — Jack from Sage Wellness
Olivia Carter
Highly recommended!
Communication was prompt and clear throughout. I always knew where the project stood and what the next steps were. — Olivia from Northwind
Maya Gonzalez
Truly impressed
Our store went from looking amateur to premium. The design work is world-class and the code is clean and fast. — Maya from Crisp Coffee
Steven Coleman
Delivered ahead of schedule
I've worked with many freelancers and this was by far the best experience. Professional, responsive, and genuinely talented. — Steven from Velocity Apparel
Lily Long
Highly recommended!
I've worked with many freelancers and this was by far the best experience. Professional, responsive, and genuinely talented. — Lily from Bold Type
Brianna Cooper
Best decision we made
Working with this expert was a game-changer for our store. The results speak for themselves — our conversion rate doubled within weeks. — Brianna from Hearth & Home
Aria Baker
Some issues but resolved
Met our basic needs. Communication could have been more frequent but the deliverable was fine. — Aria from Petal & Stem
Lisa Jenkins
5 stars isn't enough
The attention to detail was incredible. Every element was thoughtfully designed and our customers have noticed the difference. — Lisa from BlueWave
Riley Peterson
Delivered ahead of schedule
From the first call to final delivery, everything was seamless. Clear communication, deep Shopify expertise, and genuine care for our success. — Riley from BlueWave
Victoria Watson
Will hire again
We had a complex migration and this expert handled it flawlessly. Not a single order was lost and our SEO actually improved. — Victoria from Nomad Goods
Ryan Jenkins
Met expectations
Good experience working together. The deliverables met our expectations and the communication was professional. — Ryan from Sole Mates
Wade Stewart
Best decision we made
The expertise in Shopify Plus was evident from day one. They knew shortcuts and solutions we never would have found ourselves. — Wade from BlueWave
James Henderson
Average results
Some issues came up but they were eventually resolved. The end product is acceptable. — James from Nimbus Apps
Leo Patterson
Decent work
The work was decent but took longer than expected. Results are acceptable though. — Leo from Northwind
Jason Morgan
Highly recommended!
I've worked with many freelancers and this was by far the best experience. Professional, responsive, and genuinely talented. — Jason from Hearth & Home
Jack Brooks
Truly impressed
Delivered exactly what was promised, on time, and with a level of polish I wasn't expecting. Worth every penny. — Jack from Terra Foods
Leo Rogers
Outstanding work!
Our store went from looking amateur to premium. The design work is world-class and the code is clean and fast. — Leo from Terra Foods
Owen Patterson
Met expectations
Good experience working together. The deliverables met our expectations and the communication was professional. — Owen from Terra Foods
Chloe Stewart
Exceptional in every way
Working with this expert was a game-changer for our store. The results speak for themselves — our conversion rate doubled within weeks. — Chloe from Sage Wellness
Michael Mitchell
Standard delivery
Met our basic needs. Communication could have been more frequent but the deliverable was fine. — Michael from Velocity Apparel
David Ramirez
Top-tier professional
We had a complex migration and this expert handled it flawlessly. Not a single order was lost and our SEO actually improved. — David from Maple Market
Oscar Baker
Outstanding work!
I cannot recommend this expert enough. They transformed our store and our revenue reflects it. — Oscar from Vivid Prints
Derek Barnes
Fantastic from start to finish
The expertise in Shopify Plus was evident from day one. They knew shortcuts and solutions we never would have found ourselves. — Derek from Crisp Coffee
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